TIK TOK AS A PROMOTIONAL MEDIA TO INFLUENCE CONSUMER PURCHASE DECISIONS
نویسندگان
چکیده
The main purpose of this study is to analyze Tik Tok media as the consideration in purchasing decisions for culinary products and a medium promoting purchase decisions. This research was conducted Denpasar City with sample 120 respondents. data collected using Google Forms. Data were analyzed qualitative quantitative Likert scale. Inferential statistical analysis used draw inference from population hypothesis testing Partial Least Square (PLS) Smart-PLS 3.0. results found that more informative promotion social on application, buying interest ultimately convincing consumers purchase. Purchase intention has full mediation effect indirect products.
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ژورنال
عنوان ژورنال: Jurnal aplikasi manajemen
سال: 2022
ISSN: ['1693-5241', '2302-6332']
DOI: https://doi.org/10.21776/ub.jam.2022.020.01.17